This includes using schema markup and the creation of local landing pages. While FOMO affects 69% of millennials, it also affects almost half of social media users. Using FOMO is one of the best ways to make visitors anxious to download your lead magnet, and buy your stuff. In marketing, FOMO’s about triggering this feeling to make your audience more responsive.
But use the right tools, and everyone can get better results. In this section, we’re going to look at tools to help you market more successfully with content. So, in this section, we’re going to look at content marketing ROI.
Kindlepreneur used this technique to boost customer retention by 72%. To do the same, get OptinMonster, then check out our list of content upgrade ideas. You can use OptinMonster to gate content quickly and effectively with our content locking feature. This doubled email signups for Whole Whale and got a 3806% increase in conversions for Photowebo. That’s what gated content is all about, and it’s a content material marketing tactic that’s proven to work.
Guest blogging is a key way to improve SEO and get more from content marketing. In fact, says the Content Marketing Institute, it’s a key part of the content marketing funnel. Make a habit of linking to your best resources within new content. It’s also a good idea to go back to existing content from time to time and add links to more recently published content. You can use OptinMonster to grow your email list by delivering a lead magnet, gating content, and making compelling offers.
Content marketing ROI is about how much you earn from content marketing compared with the amount you spend. Believe it or not, many marketers don’t know what an effective content marketing program looks like, says the CMI. Plus you can build an even better relationship with the customers you feature. If you want to win new business, then consider creating customer case studies. If you want to get more from your content strategy, achieving real results that boost leads and sales, then you’ll need to use the right types of content. Another important part of geotargeted content marketing is local SEO content optimization.
For example, Trading Strategy Guides used content locking to add 11, 000 new subscribers. Some of the techniques you use for great content creation can also make it more shareable. For example, it’s just as important to write a great headline and use an eye-catching image on social as on your blog. Here are some of the ways you can promote the content you create. It’s worth knowing that content is one of the top SEO ranking factors, so it’s essential to get it right.
Animaker lets you create an animated video without having to pay through the nose. It includes a range of video types, and you can even create infographic videos. WPForms gives you the chance to design your own forms, polls, and surveys to really get to know your customers. OpenSiteExplorer, by Moz, tracks page authority and domain authority for sites. This can be useful for guest blogging and other content marketing outreach. According to the CMI, 92% of marketers need help with content marketing, as only 8% of marketers feel they’re doing a great job.