B2b Marketing Agency

A lot of this comes from massive viewership on places like YouTube. Regardless, where you post videos isn’t going to matter without compelling content. Over the last decade, we became a more visual culture attracted to imagery in the digital realms. A lot of this comes in various forms, but there isn’t any question video rose to the top. Keep in mind those with fewer followers can have just as much influence as those with ten times the amount of followers.

For CTA’s, be sure to include one on your homepage to avoid complications. Even a CTA at the end of your blog gives a connective string to your content to entice another visitation. The problem is your landing page perhaps isn’t very enticing at the moment. Solving this comes down to web design, including where you place your Call to Action and advertising. The personalized video has become a norm lately, or at least ones directly addressing pain points of targeted viewers.

Your company can help pay for that career-boosting certificate or degree program — if you know how to ask. Find out how to best position yourself for educational assistance. Whether you’re looking to add to your marketing toolbox or break into the industry, we have an array of programs to help you take your marketing skills to the next level.

Because this offering is 100 percent online, no visa is required and international students are welcome to apply. For more information, see Admission Requirements for International Students. Professor Clarence Lee is an assistant professor at the Johnson Graduate School of Management, where he is a Breazzano Family Sesquicentennial Fellow. Digital products and platforms, such as the ones produced by many Silicon Valley and NYC tech start-ups, are increasingly present in almost all consumer interactions. In such settings, understanding consumer choice and the dynamics of engagement and usage become critically important in order to acquire, serve, and retain consumers.

He currently teaches Digital Marketing and Data Analytics & Modeling at both the Ithaca and Cornell Tech campuses. This course will help you evaluate and combine your ideas to create a single, encompassing marketing plan. This plan will include the priorities, resourcing and performance metrics appropriate for your organization. Once complete, you will be able to immediately put this plan in place to drive results. Because it doesn’t promote a product, it has to focus on the potential purchaser. Keeping up with relevant, up-to-date industry news is essential for a well-balanced marketing professional. As Kristen mentioned this is a really good starting point for marketers.

Digital Marketing

Each of our programs uses an advisory board to review content, guide design and recommend updates to ensure the program remains current as the field of study evolves. By tapping the minds of the top thinkers, doers and leaders in the field, we offer a transformational learning experience. The following individuals serve as the advisory board for this program.

Google gives precedence to websites using this, so take it seriously. It’s especially useful if you have a publishing site or post content to your website on a regular basis. You can also create new ads on your site to better target your prospects. The information you get from your site visitors gives you valuable data to tweak your ads to their pain points.