One of the best ways to become successful at marketing a casino game is by learning from leading casino game publishers. When it comes to real-money gambling, you need to make sure your casino game is in line with all state and federal laws. You have probably noticed that most casino mobile game icons look pretty similar. Images of colorful slot machine reels, playing cards, and a general Las Vegas-esque vibe is prevalent. That’s what makes it so hard to stand out among thousands of casino games in the app stores. Finding and acquiring high-quality users is an essential part of marketing a casino game and profiting from it. Use those recognizable layouts of coin-operated slot machines and make it dynamic and exciting.
You can also notice the strategic use of all caps and emojis. You can hear the slot machine and coins, which is triggering for casino players. In this video ad, you can see their Fairy Bliss slot machine which is full of unicorns, magic mushrooms, shiny crowns, and of course, lots of coins. There are actually 777 different slot machines from famous Las Vegas Strip casinos in the game. What Playtika does really well with its social casino games is incorporating those recognizable slot machine visuals, but making them unique and exciting.
However, there are micro-influencers you can team up with and make your game more attractive to users. In the following section, I dissect ad examples from top casino games. You’ll find out what kind of advertising techniques are used in these ads and why they’re so effective.
That’s very clear in their video ads and it makes them stand out. The fourth ad copy is about offering advice from famous comedians who play poker and recommend this game. The second ad copy highlights the multiplayer โปรโมชั่นบาคาร่า feature of the game – poker players want to play against real users. Granted, if your marketing budget is limited, you’re probably not going to be able to get high-profile influencers to promote your casino game.
And, of course, don’t forget about the cash – dollar bills and coins are what attracts casino players. Since casino mobile games are oftentimes virtual slot machines Las Vegas is famous for, your creatives should reflect that. It’s all about bright colors and flashy images that demand user attention. Here are the types of casino players you need to differentiate in order to target them successfully. According to Sensor Tower, Playtika’s total revenue for February 2020 was $86 million and their games have been downloaded more than 500k times. It is estimated that Playtika has more than 30 million active monthly users. We have put together a guide that will show you the ins and outs of casino mobile game marketing.
One technique is using attention-grabbing keywords that speak to casino players. In this case – “jackpot”, “win”, “prizes”, “free slots”, “win”.
These items also have tools you can use to measure results and success that can be clearly communicated to your team and stakeholders. Casino websites tend to be very large and have many capabilities, like booking hotel rooms directly from the site or online gaming portals. You can run into many technical problems, and Google can penalize a site if it’s giving a bad experience to the user by having broken links, slow load times, duplicate content or 404 errors. The entertainment seeker is interested in concerts, events, restaurants, clubs, and more. You want to get them into the casino, attract them along with great amusement content and measure transformation with ticket sales with regard to events and bookings.
Alphametic is a Miami-based casino marketing agency delivering integrated SEO, SEM, local search, and content marketing solutions in competitive gaming markets. Alphametic is fully licensed to operate as a marketing vendor in multiple gaming jurisdictions. Consider expanding the content on your casino website to be more informative and not just be a list of your services, facilities, and promotions. Remember, getting found is only the first step in the marketing process. Below you’ll find a summary of actionable items to “Get Found” in today’s online market. This can be incorporated into your marketing plan and directly acted upon within a shorter time span than traditional marketing efforts.