This is our experience with HubSpot is that it has radically changed how we do business. It’s so easy to forget where we were 11 months ago as a company. Inbound marketing with HubSpot has completely transformed the way we do business and how we create new customer relationships. I started my HubSpot experiment as primarily a solo effort. And she set to work getting the whole team creating content to fuel our inbound marketing monster. In fact , in talking with several of our clients, it’s interesting how much this topic comes up.
It takes quite an effort internally here at Nectafy to stay on top of it all. Wow, have I learned a boatload of stuff in the past 180 days. Even though I had quite a bit of experience in helping others implement content marketing, I was unprepared for how much differently I would view my online marketing 6 months into this crazy test. We didn’t gain any customers via inbound marketing activity this month.
Inorganic reviews use almost clinically perfect language, or name-drop certain products with Stepford precision. While we’re on the subject of transparency, we should take a moment to address its pitfalls. Every one of your employees will have some kind of social media profile.
Maybe your service wasn’t up to par that day, or maybe you had a mishap with your infrastructure. Of the 90% of all consumers who regularly consult reviews before visiting a business or making a purchase decision, 98% would give online reviews as much credence as a personal recommendation from a trusted friend. Reviews, from people just like us, give us a window into how we will feel if we make the same choices they made. No matter what kind of business you’re running, reviews should be a foundational part of your digital marketing strategies. They influence everything from consumer buying habits to brand perception — and their influence is extremely pervasive. Changing how you do sales is a fundamental of business health. It’s been huge for us, so it’s far more than just analytics, and I’m sure there are other platforms that are probably as wonderful.
Even though most people keep multiple accounts, including a well-curated professional one, odds are that a fair few of your customers or clients will know your employees personally anyway. Your reviews will come from all sides, and your criticisms from even more. Still, however unpleasant they may be, there may be some merit to a bad review.
The ability to test multiple versions of an email campaign is a key capability you’ll find in email marketing products, likeCampaigner, Mailchimp, and Pardot. The social media tool lets you publish an email blast directly from Facebook, Instagram, LinkedIn, Twitter, or YouTube and get a report of who’s accessing it on HubSpot. HubSpot has also added integration with Google Search so users can add analytics directly from Google rather than using the data from HubSpot. If you’re just getting started collecting leads and planning your marketing strategy, then HubSpot also offers a free and basiclead generation tool designed to help you collect and organize contacts before you begin campaigns. Even if your business is absolutely perfect, there will always be someone who just refuses to give perfect reviews, or who was entirely in the wrong but exacted vengeance on Yelp. No business is safe from retaliatory, unjust, misinformed, or polemic reviews, so if your business pretends to be immune, you’ll stand out like a sore thumb. And as for stuffing your page with fake reviews, they’re just as obvious.